Online Master of Science in Business Analytics (MSBA)

Make A Data-Driven Decision & Earn Your MSBA Online

Take Your Education to the Next Level

Take advantage of the world’s growing dependence on big data with an MSBA that prepares you to use descriptive, prescriptive, and predictive analytical tools to solve business problems. Scranton’s MSBA is delivered through the AACSB-accredited Kania School of Management and carries a STEM designation from the Department of Homeland Security. As part of the program, you’ll develop a robust knowledge base with a focus on employing technical tools and advanced methodologies to manage and transform data into informed business decisions.

The University of Scranton’s fully online and flexible degree program enables you to balance your personal and professional responsibilities while gaining the analysis skills and valuable insights to create positive change for organizations in business, health care, education, and more.

30 Total Credits

18 Months

GRE/GMAT Not Required

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Note: All fields required.

What You’ll Learn

You’ll master a variety of analytical methodologies and gain a comprehensive understanding of data-driven business solutions as you build a repertoire of business analytic skills. Designed for real-world, practical applications, the curriculum enables you to analyze inefficient business practices, produce data-informed proposals to improve business processes, and explore the ethical applications of big data, the Internet of Things, and artificial intelligence.

Your primary focus throughout the program will be the three core business analytics skills.

Descriptive Analytics

Descriptive analytics, which features data visualization for event that have happened, is also the examination of data to better understand changes that have occurred in a business.

Predictive Analytics

Prescriptive analytics is the use of models for yielding a course of action to answer questions such as “what should happen?” You’ll learn to inform future decisions by finding the best course of action.

Prescriptive Analytics

Predictive analytics uses statistical modeling and machine learning algorithms to identify the likelihood of future outcomes to predict what might happen.

Learn When and Where It’s Best for You

Whether you’re a recent graduate or are returning to school after taking a break, earning your master’s degree online shouldn’t mean interrupting your career or pushing the pause button on your life. At The University of Scranton, online learning comes at the crossroads of opportunity and flexibility. You’ll be part of a collaborative community of learners and have access to the same student services and networking opportunities as you would on campus to ensure you have the support needed to reach your personal and/or professional goals.

What Can You Do with an MSBA?

Big data was just beginning to cause a revolution when the Harvard Business Review gave it sex appeal back in 2012.1 An essential part of this revolution is the cadre of highly skilled individuals who can effectively mine the data to extract value and produce business insights. So, it’s understandable that data scientist is ranked among the 100 Best Jobs in America for 2023.2 As the volume and complexity of data streams increase, companies are placing a premium on the talent needed to integrate analytics into their business strategy. This means the “winners” in the big data race will be those with the prowess businesses need to succeed in the 21st century.

Top 11 Data Analytics Jobs (Avg. Annual Salary)3

  1. Data Scientist ($129,055)
  2. Quantitative Analyst ($134,389)
  3. Data Engineer ($106,237)
  4. Project Manager ($92,176)
  5. Data Analytics Consultant ($97,089)
  6. IT Systems Analyst ($91,737)
  7. Business Intelligence Analyst ($89,619)
  8. Data Analyst ($76,843)
  9. Marketing Analyst ($74,852)
  10. Operations Analyst ($67,923)
  11. Transportation Logistics Specialist ($65,017)

Business Analytics Certificate is Available

You’ll master a variety of Ideal for those striving to enter the field of business analytics for the first time or enhance their career with a highly sought set of skills, the Business Analytics Certificate delivers technology skills and data expertise. You may complete all four courses required for this program in 8 months.

Why the Online Master’s in Business Analytics?

  • Ranked #52 on the Best Online Master’s in Business Programs (excluding MBAs) list from U.S. News & World Report4
  • Courses taught by highly qualified faculty
  • Graduate Certificate in Business Analytics is available
  • No GRE/GMAT score required

Our Vision

The University of Scranton will be boldly driven by a shared commitment to excellence. We will provide a superior, transformational learning experience, preparing students who, in the words of Jesuit founder St. Ignatius Loyola, will “set the world on fire.”

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  1. “Data Scientist: The Sexiest Job of the 21st Century,” Harvard Business Review. Retrieved April 2021 from
  2. “100 Best Jobs,” U.S. News & World Report. Retrieved November 2023 from
  3. “Company Salaries,” Glassdoor. Retrieved November 2023 from
  4. “Best Online Master’s in Business Programs,” U.S. News & World Report. Retrieved February 2024 from